Why is the prize only worth half the total ticket sale value?

We get it. You’ve looked at the ticket price and total tickets available, done a quick calculation and compared it to the prize and thought ‘What a rip off’ right? We can understand your initial point of view. However, after you factor in VAT, ecommerce transaction fees, advertising costs, postage, insurance and a host of other business overheads; we can assure you that the profit isn’t quite what you first thought. We also offer amazing discounts and promos so the tickets are often bought for less than the full price. We’re very transparent about the odds people have when they enter to ensure there is no hidden catch. We’ve had some thrilled winners who have won prizes they couldn’t afford for as little as £1.99 and most come back to play again!